Wilsons Gas Stops
One Oh One worked with Wilsons Gas Stops to develop their summer Pump and Play promotion. We developed an exciting contest brand that stands out from Wilsons traditional marketing. We also produced over 200,000 scratch tickets, along with window decals, pump toppers, and other in-store signage and promotional materials to create awareness. Working with industry partners, customers were offered a 1 in 15 chance to scratch and win great instant prizes, and a second chance to enter to win free fuel for a year! Over the course of this promotion, signage, tickets, and promotional materials were distributed to 16 locations across the province.
In the end, the results speak for themselves. The Wilson's facebook page earned 6,000 new page likes, while over 5,000 people entered for a chance to win Free Fuel for a Year. Sales increased and now Wilson's has a chance to engage with their loyal and growing customer base on an ongoing basis.
- Campaign logo design
- Promotional materials design
- Scratch ticket printing
- Signage printing including pump toppers, street signs, window clings, cashier danglers
- Promotional materials kitting and distribution
- Facebook page and contest app design
- Contest entry management and fulfilment